High-traffic media platforms
Where it runs: The Daily Beast (today) and Leaf Group brands (Hunker, LIVESTRONG, Techwalla, Sapling, Cuteness) before that. Why it matters: at tens of millions of MAU, slow LCP and brittle integrations show up the same hour in ads, subscriptions, and churn.
I own frontend architecture and rendering-path work where publishing never stops and third-party weight is always fighting you.
Stack in production: Astro, React, Arc XP, Sanity, OpenWeb, Zephr on Beast; React, Next.js, Vue, Nuxt, Node, GraphQL, Cloudflare across the Leaf platform.
Work snapshots
How engagements run
Measure on real articles and logged-in states. Ship CWV and bundle wins with rollback and observability.
- CWV and error budgets tied to revenue surfaces
- Reproduce on production-shaped content, not lab-only
- Incremental migrations; no big-bang Friday deploys
- Patterns the next feature cannot undo