Acquisition systems that qualify before the call
Where it runs: spfg.tech with the institutional site plus a multi-step briefing funnel (PT / EN / ES), server validation, transactional email, and AI only inside the funnel where it shortens time-to-brief. Why it matters: vague contact forms burn sales hours; structured intent raises close rates and cuts discovery noise.
Same standard applied to other SPFG marketing surfaces (e.g. Rivoltz, Care Vida): trust, conversion routes, governed content where the sector demands it.
If the funnel does not change qualification time, it failed.
How engagements run
Funnel as software: validation, email as transactions, consent-aware analytics.
- Minimum fields that still qualify
- Server-side validation and mail as hard dependencies
- Drop-off per step, not vanity page views
- Language and accessibility as launch blockers